SMILE, DREAM & IMAGINE

Working at Hasbro for over 14 years and focusing on the mostly Girls & Preschool brands such as Baby Alive, Furreal, My Little Pony. Leading & managing many projects from branstorming til the end of proeucts on shelf. Finding white space opportunities and show visions brand level-wise. 

Core nurturing play and emotional connection between girls and baby dolls.

Real connection between kids and animatronic pets.

Core courses conducted in this comprehensive learning environment include the design and engineering of hard and soft toys, game and doll design, product safety, child psychology, motor learning development, computers, packaging, marketing, promotion and the business of toys. The toy lab provides an environment that is designed to truly enhance the creative person’s educational experience. It blends state-of-the-art technology, design philosophy, teaching  guidance, and playfulness.